For as long as we can remember we have been fascinated with the science of sleep and with the effect our mattresses have in shaping our sleeping habits and health.
For all our expertise, every time friends or family would ask our help when deciding on a mattress, we would stumble. And market research shows that most of you stumble as well, taking on average a week before you decide on a model. And it makes sense! It’s a once every 10 years type of purchase after all. But can anyone foresee their sleeping needs and wants 4, 6 or 8 years from now? Realistically, no. Which explains why every mattress purchase we know of ended with buying a “Good enough I guess...” mattress.
What if, we asked, it didn’t have to be this way?
In 2015, we got excited with the premise of the first direct-to-consumer mattress-in-a-box efforts door but eventually we were let down. While the business model was revolutionary the product was anything but. We quickly realized that the "one size fits all” approach makes for good advertising copy but not for good mornings!
To us, it felt like the actual product, the mattress, needed a fresh breath of life. So, we slept on it (pun intended!). Again, and again and again. How do you create a high quality, affordable and truly personal mattress? And then we realized the answer to the equation: modular design! A modular mattress would allow us to create a personalized high-quality solution, one that can adapt to our constantly evolving lifestyles and sleep needs.
And that is how HONGi was born. A name derived from Maori tradition, signifying a greeting accompanied with the exchange of a breath of life. An ancient symbol for embracing uniqueness.